Articles
Guides, case studies, and deep dives on AI transformation for consumer-facing businesses.
This is a selection of our publicly available articles. Free and paid subscribers get access to a broader library of guides, case studies, and deep dives inside the app.
How to Set Up and Run an AI Hackathon
A practical guide to planning, running, and following through on an AI hackathon that produces real business outcomes, not just excitement.
Read article
How to Run Your First AI Leadership Conversation
Most leadership teams need to have an honest conversation about AI before they can make any useful decisions about it. Here is how to run one that actually works.

AI Agents: What They Actually Are and What They Can Do for Your Business
Everyone is talking about AI agents. Most of what you hear is vendor marketing. This guide explains what agents actually are, what works today in consumer-facing businesses, what does not, and how to think about them for your programme.

How a Dutch Sports Retailer Cut Overstock by 47% with AI Forecasting
Daka, an 18-store sports retailer in the Netherlands, replaced manual replenishment with an AI forecasting tool. Forecast accuracy went from 49% to 96% and overstock nearly halved. Here is what they did.

How One Restaurant Cut Food Waste by 33% in a Month with an AI Camera
Sydney Opera Bar installed a single AI-powered device above their kitchen bin. Within weeks, food waste per cover dropped by a third. A look at what happened and why it matters for your programme.

The LLM Landscape: A Practical Guide to Choosing the Right Model
There are now dozens of large language models from OpenAI, Anthropic, Google, Meta, Mistral, and others. This guide cuts through the noise and explains what each does well, what it costs, and how to choose.

What Is RAG and Why Should You Care?
Retrieval-Augmented Generation explained in plain English. What it is, how it works, where it adds value in consumer-facing businesses, and the tools that make it possible.