Pricing

Start free. Scale when you're ready.

Try Section 1, the Orientation Facilitation Guide, and the AI Readiness Toolkit at no cost. Upgrade for full access to all 15 sections, 95+ tools, and 800+ pages of practical guidance.

Free
£0

Get started with the essentials. No credit card required.

  • Section 1: Orientation — What Has Actually Changed
  • Orientation Facilitation Guide download (PDF)
  • Interactive AI Readiness self-assessment
  • AI Readiness Toolkit download (PDF)
  • Progress tracking on free sections
Create free account
Launch pricingPractitioner
£297 / year
£788Save 62%

Best value. Includes new tools, updated content, and articles as they launch throughout the year.

Launch pricing — subscribe now before prices go up.

  • Everything in Free, plus:
  • All 15 playbook sections
  • 95+ downloadable tools and templates (800+ pages)
  • Subscriber-only articles and case studies
  • AI Assistant — ask questions, get personalised guidance (Beta)
  • New tools and content as they launch
  • Dashboard and progress tracking across all sections
  • Full-text search across all content
  • Priority access to new content
Get started
Strategic
£1,497 / year

Interactive AI workspace with embedded guidance. Coming soon.

  • Everything in Practitioner, plus:
  • Interactive AI Strategy Workspace
  • Claude-guided implementation support
  • Cross-tool reasoning and insights
  • Custom readiness analysis
  • Team collaboration

Common questions

What do I get for free?

A free account gives you access to Section 1 (Orientation) including the Orientation Facilitation Guide download, the interactive AI Readiness self-assessment, and the AI Readiness Toolkit PDF download.

Can I upgrade later?

Yes. You can upgrade from free to Practitioner at any time. Your progress and account are preserved.

What happens if I cancel?

You keep access until the end of your current billing period. After that, you revert to the free tier. Any PDFs you downloaded are yours to keep.

Can I switch from quarterly to annual?

Yes. You can upgrade to annual at any time. The switch isn't pro-rated — your new annual billing starts from the date you switch. All your progress, checklist items, and downloaded tools are preserved.

Why annual instead of quarterly?

The playbook is actively maintained — new tools, updated sections, and subscriber-only articles launch throughout the year. Annual subscribers get everything as it lands, at 62% less than four quarters. Quarterly is there if you prefer flexibility.

Is there a team plan?

Not yet, but it's coming. For now, each subscription is for one user. Get in touch if you need multi-seat access.

Do I need technical knowledge?

No. The playbook is written for operators and senior leaders, not technologists. It explains what matters and why, with practical tools to apply immediately.