Start free. Scale when you're ready.
Try Section 1, the Orientation Facilitation Guide, the Leadership Decision Map, the AI Readiness Toolkit, and 56 sample AI use cases at no cost. Upgrade for all 15 sections, all 500 use cases, 100+ tools, and 850+ pages of practical guidance.
Get started with the essentials. No credit card required.
- 56 sample AI use cases, scored for business impact, feasibility, data readiness, risk exposure, and change complexity
- 27 articles and case studies
- Section 1: Orientation (What Has Actually Changed)
- Orientation Facilitation Guide download (PDF)
- Leadership Decision Map download (PDF): the ten decisions your leadership team must make, and when
- Interactive AI Readiness self-assessment
- AI Readiness Toolkit download (PDF)
- Progress tracking on free sections
Flexible quarterly billing. Cancel anytime.
Launch pricing. Subscribe now before prices go up.
- All 15 playbook sections
- All 500 AI use cases, with search and bookmarks across the full directory
- 100+ downloadable tools and templates (850+ pages)
- All 53 articles and case studies, including 26 for Practitioners only
- AI Assistant (Beta): ask questions, get personalised guidance
- New tools and content as they launch
- Dashboard and progress tracking across all sections
- Full-text search across all content
- Priority access to new content
Interactive AI workspace with embedded guidance. Coming soon.
- Everything in Practitioner, plus:
- Interactive AI Strategy Workspace
- Claude-guided implementation support
- Cross-tool reasoning and insights
- Custom readiness analysis
- Team collaboration
Common questions
What do I get for free?
A free account gives you access to Section 1 (Orientation) including the Orientation Facilitation Guide and Leadership Decision Map downloads, the interactive AI Readiness self-assessment, the AI Readiness Toolkit PDF download, 56 sample AI use cases and 27 articles. The full directory of 500 use cases and all 53 articles are part of the Practitioner plan.
Can I upgrade later?
Yes. You can upgrade from free to Practitioner at any time. Your progress and account are preserved.
What happens if I cancel?
You keep access until the end of your current billing period. After that, you revert to the free tier. Any PDFs you downloaded are yours to keep.
Can I switch from quarterly to annual?
Yes. You can upgrade to annual at any time. The switch isn't pro-rated: your new annual billing starts from the date you switch. All your progress, checklist items, and downloaded tools are preserved.
Why annual instead of quarterly?
The playbook is actively maintained. New tools, updated sections, and subscriber-only articles launch throughout the year. Annual subscribers get everything as it lands, at 49% less than four quarters. Quarterly is there if you prefer flexibility.
Is there a team plan?
Not yet, but it's coming. For now, each subscription is for one user. Get in touch if you need multi-seat access.
Do I need technical knowledge?
No. The playbook is written for operators and senior leaders, not technologists. It explains what matters and why, with practical tools to apply immediately.