Marketing & Content
Campaign asset localisation and translation
Translate and culturally adapt campaign copy, product content, and creative assets for other markets, preserving brand tone while adjusting idiom, format, and legal wording.
50–70%
reduction in localisation cost and turnaround
Opportunity assessment
Minor improvement. Small efficiency gain with limited effect on overall turnover or bottom line.
Relatively straightforward. Off-the-shelf tools handle the core task. Implementation is well-understood with good examples to follow.
Light data requirements. Uses straightforward inputs — documents, product descriptions, customer records — that are usually accessible with minimal prep.
Moderate risk. Some customer or external exposure. Errors create rework or reputational impact but are recoverable.
Light people impact. A new tool slots into an existing workflow. Minimal training needed. Most people will adapt quickly.
Tooling required
Things to consider
Translation is close to solved; cultural adaptation is not. Keep a native reviewer in each market for customer-facing copy, and reserve them for judgment rather than for correcting grammar.
Legal and regulatory wording differs by market and must not be translated freely. Maintain approved market-specific wording as fixed blocks the model inserts rather than translates.
Build a market-specific glossary of brand and product terms that must never change. Without it, the same product will acquire three names in one market.
Experiment starter: Localise one campaign for two markets with AI drafting and native review. Track reviewer edit rate and time versus your current agency route, and compare campaign performance against the previous equivalent.
Go deeper in the playbook
Section — Opportunity Identification, including the AI Opportunity Assessment ScorecardSection — The Experimentation FrameworkThis is an augmentation opportunity — see the relevant playbook section for how to approach it.More in Marketing & Content
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SEO product content at scale
Produce optimised product and category page content at volume. Particularly valuable for large catalogues where manual writing is a bottleneck.
Campaign performance commentary
Convert raw campaign data into narrative summaries for weekly reports and post-campaign reviews. AI drafts; analyst reviews and adds context.
AI Transformation Playbook
Ready to assess your own opportunities?
The playbook gives you the full 150-opportunity directory, scoring tools, and 100+ templates for every stage of an AI transformation programme.