Marketing & Content
Campaign performance commentary
Convert raw campaign data into narrative summaries for weekly reports and post-campaign reviews. AI drafts; analyst reviews and adds context.
50–70%
reduction in reporting time
Opportunity assessment
Negligible commercial impact. Saves time at the margins but won't move the needle on revenue or profit.
Very easy to implement. Ready-to-use tools exist. Can be up and running in days or weeks with minimal technical resource.
Light data requirements. Uses straightforward inputs — documents, product descriptions, customer records — that are usually accessible with minimal prep.
Very low risk. Fully internal use. A person checks everything before it goes further. Worst case is a minor internal inconvenience.
Very easy to absorb. Runs quietly in the background or gives people a helpful new input. Makes everyday work easier with almost no friction.
Tooling required
Things to consider
Structured data export (CSV, JSON) feeds better AI commentary than copy-pasted tables — standardise the data format the AI receives.
Define what 'good commentary' looks like: which metrics matter, what language to use, what context to include. Give examples in the prompt.
The analyst still adds the 'so what' — the AI produces the description, the human adds the strategic interpretation and recommendation.
The most time is saved on the data-to-narrative step, not on strategic framing. Be clear with stakeholders that AI writes the description of what happened; the analyst writes the recommendation.
Experiment starter: For the next three weekly campaign reports, have the analyst generate the first-draft commentary from a structured data export using an LLM. Compare time spent against the previous three weeks and gather feedback on whether output quality changed.
Go deeper in the playbook
Section — Opportunity Identification, including the AI Opportunity Assessment ScorecardSection — The Experimentation FrameworkThis is an augmentation opportunity — see the relevant playbook section for how to approach it.More in Marketing & Content
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AI Transformation Playbook
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The playbook gives you the full 150-opportunity directory, scoring tools, and 100+ templates for every stage of an AI transformation programme.