Marketing & Content
Press release and PR draft generation
Generate structured press releases and media outreach copy from product launches, company milestones, and campaign briefs. PR manager reviews, adjusts messaging, and distributes.
60–75%
reduction in press release drafting time
Opportunity assessment
Negligible commercial impact. Saves time at the margins but won't move the needle on revenue or profit.
Very easy to implement. Ready-to-use tools exist. Can be up and running in days or weeks with minimal technical resource.
Minimal data complexity. Works with whatever is readily to hand. No special data infrastructure needed. Most businesses can start immediately.
Low risk. Limited external exposure. A human reviews output before it reaches anyone outside the team.
Very easy to absorb. Runs quietly in the background or gives people a helpful new input. Makes everyday work easier with almost no friction.
Tooling required
Things to consider
Press releases follow a well-defined format (headline, dateline, lead paragraph, body, boilerplate, contact). This structure makes them ideal for AI generation, but the key messages and angle still need to be human-directed.
Legal and compliance review remains necessary before distribution for any claim-bearing content (product performance, financial results, safety statements).
Quotes attributed to executives must be drafted and approved by the executive — the AI can propose a quote, but it cannot be published without explicit sign-off.
The quality of the angle — what is genuinely newsworthy about this? — is the PR professional's job. An AI will produce a well-formatted press release regardless of whether the story is actually interesting. That judgment stays human.
Experiment starter: For the next three press releases, have the AI produce a first draft from a structured brief (who, what, why it matters, key message, required quote). Track how long the PR manager spends editing each and whether the final release differs substantially from the AI draft. If editing takes less than 20 minutes per release, formalise the workflow.
Go deeper in the playbook
Section — Opportunity Identification, including the AI Opportunity Assessment ScorecardSection — The Experimentation FrameworkThis is an augmentation opportunity — see the relevant playbook section for how to approach it.More in Marketing & Content
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AI Transformation Playbook
Ready to assess your own opportunities?
The playbook gives you the full 150-opportunity directory, scoring tools, and 100+ templates for every stage of an AI transformation programme.